Local Internet Advertising Can Be Your Best Friend

Advertising online for a business is no longer the wave of the future. The future is now. Online exposures an industry to thousands of people with the click of a button. Most people will see a company's name on the web faster than anywhere in the advertising marketplace. Online has a variety of different advertising methods that one can utilize. There are national sites, as well as local sites. Free listings, paid ads, text, pictures, blogs, and pop ups are just a few methods. One can spend as much money or as little money, as they want to on promotional campaigns.

The type of business needing advertisements can help determine which sites to display. For example, when selling cars, a good placement is a website that sells auto parts or auto insurance. Any site connected to automobiles, including parts, service, or information is a good target site.

Public blog sites are an option that gets many hits. Place blogs about the company on public websites. There are local blog sites as well as national ones. Companies can also create their own blog page to boost content, links and visibility. A smaller business is well-suited to advertising online locally to reach the public sector they wish to reach. There is no need to advertise nationally without the business operates nationwide.

A key to advertising local online is to use search engine optimization (SEO). This is a method of taking the words a person may use in a search, and applying them to the advertisement text. The more search words used in the advertisement, the more people that will hit on the targeted site. If the desire is local advertising, add the preferred location so it will appear on a local search.

Utilize all the free listings, and place as many free ads as possible. The more times a business manages to place a listing, the higher it will rank. This ranking determinates in what order the site will come up compared to others when a search is launched.

Every company also needs a web page. Create one, even if it is only one page. The more colorful and graphic the page is, the more attention it will draw. Anytime a business places an ad, a picture should accompany the text if possible. Use photos that promote the business, but will also grab attention. It will not matter what the text says, unless the public is enticed to read it. Keyword research and careful selection of terms will help target potential clients. Learn to grab public attention, and the rest will follow.

Introduction to Teaching English in Japan

Would you like the chance to spend some time in Japan but feel turned off by whistle-stop package tourist trips? If so, teaching English may be the answer. There is no better way to get to know a country than by living and working there. By teaching English you become a part of Japanese society, rather than just an observer looking in.

Teaching English is big business in Japan. Despite the collapse of the so-called bubble economy Japan remains one of the richest and most sophisticated nations on the planet, and this status is largely due to its success in overseas trade and investment. Thus, to get ahead in Japanese society, proficiency in English is a significant advantage. Add to that the fact that being able to speak English is simply considered cool and the huge demand for English teachers becomes clear.

Don’t Japanese people learn English at school?

Yes they do. Usually for 6 years or more. The problem is that, unlike most of the school curriculum, English isn’t taught particularly well. Japanese schools tend to follow traditional teaching methods in which the teacher stands at the front and lectures the class. Students are expected to absorb rather than question. The method produces excellent results for subjects like history and mathematics, but not for communicative, participative skills like language. School English education is likely to consist of lots of reading and writing, lots of grammar practice, but very little – if any – spoken communication.

Do I need to speak Japanese?

Not at all. Of course, if you can pick up a little nihongo (Japanese) it will make your daily life easier, but it won’t help one bit as a teacher. The reason is that the most effective way of teaching language is to use only the target language. Thus the only language used in English lessons is English.

How do I start?

Well, you could simply buy a ticket to Japan and start looking for work. Unfortunately, without a work permit, that strategy is illegal. Unless you have a Japanese spouse you need to find a job that will sponsor you for a visa. It is possible to travel to Japan as a tourist and approach a few of the numerous schools advertising for teachers asking if they are prepared to sponsor your visa application.

It helps to undergo some TEFL (Teaching English as a Foreign Language) training before looking for work. Not only will this give you some basic teaching skills and confidence, but it also shows potential employers you are serious about teaching and not just a backpacker looking for some financial re-fuelling.

TEFL courses are advertised in most English speaking countries. The more useful ones are provided by working English schools and offer face-to-face teaching practice with real learners.

Accommodation

If you are employed by the JET program or one of the big English school companies they will more than likely arrange accommodation for you. You are of course free to find your own housing if you so wish.

Living in school-found accommodation has the advantage of an English speaking contact to sort out repairs or other problems. The disadvantage is that it’s difficult to quit a job that may not be for you while living in their accommodation. I have also heard of at least one school that charges its teachers a significant premium over market rental rates for use of its accommodation – so beware!

There are several English speaking accommodation agencies advertising in the free English language press, and these generally provide decent accommodation, but at a price.

An alternative favored by many single English teachers are the so-called “gaijin houses” (literally foreigner’s house). These are basically hostels that rent out basic, but adequately comfortable, rooms mainly to non-Japanese clientele. Usually bathroom, kitchen and sometimes communal sitting room are shared. Gaijin house advertisements are to be found in the free English language press.

Discounted Cash Flow Modelling to Achieve Personal Financial Goals

A discounted cash flow or DCF model is a style of calculation linking streams of future money flows to lump sum amounts. Discounted cash flow models have a range of business-related applications, and are used extensively by economists, accountants, actuaries, engineers, business valuators, finance professionals, and others.

For example, a company may wish to finance a project if (and only if) the Internal Rate of Return exceeds 10% per year. The anticipated development costs for the project may be large for the initial year. On the other hand, significant revenues are anticipated for Year 2 onward. The company directors rely on a DCF model to help determine whether or not the project's Internal Rate of Return exceed their 10% threshold.

Discounted cash flow models also have important applications in everyday life that are often overlooked. For example, consider auto dealers who advertise low finance rates to prospective clients. From a car buyer's perspective, low finance rates are understood to be good, since they mean lower monthly payments. By using a DCF model, a buyer can determine the monetary value on the low finance rate offer.

Everyday use of a Discounted Cash Flow model would include (but would not be restricted to) the following:

  • Mortgage Refinancing: For homeowners with a fixed-rate mortgage, refinancing often debts paying a penalty. A DCF model can be used to calculate whether the interest savings exceeded the penalty cost
  • First-Time Home Ownership: First time home ownership involves many new costs, and can be intimidating to many of us. A DCF model can help by comparing long term home ownership costs against rental costs
  • Lease or Own Vehicle: A DCF model can help car shoppers in their decision whether to buy or lease a vehicle

Examples of these and other everyday applications can be viewed at the author's website.

Through the above (and other) practical applications, Discounted Cash Flow models can assist all of us in achieving our personal financial goals.

How to Set Up a Family Game Night

Family Game nights allow you to bond with your family and just have a fun time. Here is how you can go about setting one up.

1. Find a time when everyone will be available

Were all busy, the first thing you need to do is to plan it in advanced. Ask other people when they will be available and make it a date to look forward too. Put a reminder on the refrigerator so everyone knows when it is.

2. Find Some Games to play

You can’t have a family game night without games, so try to find some games somewhere; you may only need a deck of cards. You could also ask around and see if anyone knows of a fun game that you guys could play.

3. Decide what snacks you will have

People like to munch on things. Putting out a few cut up vegetables, or some chips can be a great idea. You might even want to replace dinner with snacks at family game night, just to mix things up a little.

4. Decide if it will be in the family

You have to decide if it will only be in the family, so only people in your family will be there, or not. I like the fact of inviting other people. You can invite other people and see if your kids want to invite other people the more the merrier.

This also is a great way to meet who your kids are hanging out with.

5. Have Fun

Family game night is all about everyone having fun and making good memories. So remember to go in it with a positive attitude and be happy. Remember if you aren’t having fun it can rub off and make it so no one is having fun either.